Air North Texas

Air North Texas is a regional clean air partnership between public, private, and non-profit sectors designed to inform residents and encourage them to make clean air choices. By leveraging existing resources and program strengths, the partnership increases public awareness of specific opportunities to reduce ozone-forming emissions.

The partnership formed a task force to develop the Air North Texas goals into a comprehensive and versatile regional public awareness campaign utilizing print, radio, Internet, and non-traditional communication strategies, such as gasoline pump toppers at refueling stations.

Air North Texas members participate in community events and outreach in an effort to promote clean air choices. Educational and marketing materials like “Go Green-Breathe Clean” bracelets and Air Quality Index crayons are distributed to citizens. These materials encourage people to think about air quality and to visit the Web site, www.airnorthtexas.org. This site serves as a comprehensive resource for the general public and Air North Texas partners. Another campaign element crucial to the success of Air North Texas has been performance measures such as Web traffic tracking, which is continuously implemented to monitor and evaluate campaign effectiveness. This measure, along with the use of surveys and focus groups, allow the coalition to identify new opportunities to enhance the initiative, all the while promoting clean air choices.

The goal of the partnership is to offer the public a comprehensive air quality resource while promoting a consistent regional air quality message.

This partnership was awarded a 2008 Clean Air Act Excellence Award in the Education/Outreach category.